Sebrina Eng

Industrial / Product / UIUX

Hi, I'm Sebrina! I'm a UIUX designer, graduated from 5 years of studying industrial product design. I decided to make a shift to designing for digital platforms, to further expand my skills and potential and design a wider range of products for all kinds of users.

I aspire to always get to know personal stories and prioritise users' needs when designing products while balancing business opportunities. I hope my designs evolve experience and these experiences evolve products.

EXPERIENCES

UI/UX Designer

Augmentus Robotics

Jul 2025 - Present

Translate user needs and business goals into thoughtful user flows, wireframes, mockups, and interactive prototypes
Maintain and contribute to Augmentus’ internal Design System and UI component library
Collaborate with managers, engineers, and other stakeholders to ensure design feasibility and alignment
Carry out user research and usability studies to deeply understand user behavior, pain points, and improve workflows
• Prepare the required design documentation for handoff to developers

UX Designer

Detrack Systems

Aug 2023 - Jul 2025

Sole designer leading end-to-end design for new 0-to-1 features including Routing, Driver Checklists, Rate Cards, Integrations, and more, supporting monetization of over 50% of users on a new pricing tier
Redesigned billing flows to enhance monetization, reduce churn, and improve onboarding for better adoption.
Maintained and evolved design systems for consistent UI, typography, and layout standards
Conducted user research via support analysis, interviews, and concept testing to guide design
Defined UX test cases and acceptance criteria, conducted QA testing and ensure high-quality release
Created product marketing videos to showcase feature value and support user onboarding
Analyzed customer segments to refine product messaging and improve market positioning
Took the lead in cross-functional coordination for feature launches in the absence of a PM, aligning internal stakeholders and investors

UI UX freelance

Raijin.AI

Dec 2023 - Jan 2024

Designing features like task manager

UI UX Design Intern

EIGHTFOUR (now Hei Worldwide)

May 2022 - Jul 2022

Designing for companies like EMC, Changi Airport Group, Transitlink etc.
UI UX, Animations, Illustrations

UI UX Design Intern

Trampolene

Nov 2020 - Feb 2021

Designing UI UX for game application specially made for persons with special needs

EDUCATION

Lasalle College of the Arts

BA (Hons) Product Design - First class honours

Aug 2021 - May 2023

Ngee Ann Polytechnic

Diploma in Product Design and Innovation

Apr 2018 - May 2021

SKILLS

Adobe

Illustrator
XD
Photoshop

3D

Rhinoceros 6
Keyshot 7 (Rendering)

Others

Sketch
Axure RP 8
Marvel App
Lottie files
Figma

ACHIEVEMENTS

Lasalle College of the Arts

Lego Collaboration - 2nd place

IPSE IPSA IPSEUM - Lamp design chosen for Milan Design Week 2023

Ngee Ann Polytechnic

• Motorola Foundation Awards - Merit 3rd place (Final year Project)
• Certificate of Merit - OMNI Remotes Project / Competition

Distinctions in modules
• Product Design Studio 3.1
• Product Design Studio 2.2
• Product Aesthetics & Ergonomics 2.2

OTHER ACTIVITIES

Ngee Ann Polytechnic Concert Band

Assistant Section Leader for Clarinet

2018 - 2020

New Town Concert Band

Section Leader for Clarinet
Woodwinds in Charge

2015 - 2017

You've discovered my interests!

When I'm not immersed in design, you'll often find me exploring my other passion—music. I love playing various instruments, including the clarinet, piano, and ukulele, and enjoy transcribing songs ranging from pop and K-pop to my own compositions.