Route optimization
Streamline dispatch processes with efficiency-driven routes
Detrack Systems
Last-mile delivery management platform that simplifies logistics and eliminates manual dispatch workflows.
Date
Project
Tools
Aug 2023 - Jul 2025
Detrack Systems
Figma
Business Impact (first 6 months)
Route Optimization transformed from a churn risk into a premium capability, supporting Detrack Advanced as a monetizable offering.
120
Teams actively using Rouing
50%
Upgrade rate to Detrack Advanced
8604
Optimized route runs generated
My Role
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Refined UI/UX for Single-driver Route Optimization (TSP)
-
Led end-to-end design for Multi-driver Route Optimization (VRP)
-
Shaped phased rollout strategy balancing system feasibility and user readiness
-
Aligned product capabilities with engineering constraints
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Collaborated with PM, Sales, and Support to support product adoption
Problem and Business Context
Through analysing customer workflows and support feedback,
I identified three key gaps in Detrack’s routing experience:
Manual Route Planning
Dispatchers relied on spreadsheets to plan routes, making it difficult to account for live ETAs and delivery constraints
Limitations of Elastic Route
As a 3rd-party service, it often resulted in data mismatches, outdated and caused friction when setting up and syncing routes with Detrack
Monetization Gap
To stay competitive and support the launch of Detrack Advanced, Route Optimization needed to become a core capability within Detrack
These findings highlighted the need for a native routing experience to streamline planning and support dispatchers at scale.
Competitor Matrix
After analyzing our competitors, it showed that multi-driver Route Optimization had become a standard capability. Since ElasticRoute (built in-house by our engineers) already supported many essential routing features, aligning Detrack’s routing logic with it provided a strategic advantage.
Understanding Customer Routing Workflows
Most customers used simple delivery workflows, while a smaller group relied on courier workflows with linked pickups and drop-offs. As courier workflows were less common, I prioritized a clear experience for standard routing first.
As users also had varying familiarity with routing tools, the interface needed to remain simple and intuitive.
Ideal Workflow
Based on patterns observed in leading logistics platforms,
I mapped the interaction between the dispatcher dashboard and driver mobile app to illustrate how routes are generated, assigned to drivers, and updated as deliveries are completed.
Strategy: Phased Rollout
Concept testing with 14 users showed the Phase 1 design (TSP) was easier than spreadsheet routing. However, teams with larger fleets highlighted the need for multi-driver route optimization (VRP). To balance user readiness and engineering feasibility, routing automation was introduced in two phases:
Phase 1: Single-driver sequencing (TSP)
Basic route ordering for individual drivers
Phase 2: Multi-driver route optimization (VRP)
Distributing jobs across multiple drivers with routing constraints
My work focused on Phase 2, which introduced more complex routing capabilities.
Travelling Salesman Problem (TSP)
Designing Multi-driver Route Optimization
Preparing Routing Inputs
Dispatchers must configure depots, vehicles, and working hours before generating routes.
Automating Job Distribution
Dispatchers can select jobs and generate optimized routes across multiple drivers and constraints using the VRP engine.
Validating Routes before Dispatch
Multiple-routes are generated within 1–2 minutes, populating job sequence, ETAs, and assigned drivers. Dispatchers then review routes and verify assignments before sending them to drivers.
Results
After launch, dispatchers could generate optimized routes directly within Detrack, streamlining dispatch planning and reducing reliance on external routing tools.
Centralized Routing
Dispatchers can generate optimized routes directly in Detrack without external routing tools
Reduced Manual Coordination
Automated route generation simplifies job distribution across multiple drivers
Enabled Advanced Product Tier
Route Optimization became a core capability supporting the launch of Detrack Advanced